AI SEO Expert: Get Your Brand Recommended by ChatGPT and AI Overviews

AI SEO is the process of getting your brand found, cited and recommended by AI search tools: ChatGPT, Google AI Overviews, Gemini, Perplexity and any assistants built on them. It covers your own website (clear pages, structured data, content that answers buyer questions) and the rest of the web (reviews, rankings, articles and lists that AI checks before it formulates an answer and recommends a brand). The goal is to be in these answers.

SEO for AI differs from traditional SEO mainly in what you aim for and what you measure. Traditional SEO aims for a position on a results page. SEO for AI aims for a mention inside the answer. The foundations overlap: Google says there are "no additional requirements to appear in AI Overviews or AI Mode" beyond being indexed and eligible for normal search. What changes is how answers get built. AI tools run several related searches for one question (Google calls it "query fan-out"), read many sources, and name only a few brands. So you build evidence across the web, and you track mentions and citations as well as rankings.

AI SEO is the umbrella term most used by my customers; GEO and AEO are related terms with their own history and anchoring in marketing jargon. AEO (answer engine optimization) is the older one, from the years of featured snippets and voice assistants, when the goal was to be the single answer Google or Alexa read out. GEO (generative engine optimization) was named in a 2023 research paper on how content gets cited by generative AI engines. They overlap a lot. I say AI SEO because it's what my clients understand easiest.

AI SEO usually shows its first changes within weeks and develops constantly over months. Changes to your own site can appear in answers from AI tools that search the web as soon as today. Getting named from the model's own memory takes longer, because it depends on what the next model versions learn about you. I re-run the same buyer questions every week, so we monitor movement and market dynamics as it happens.

Yes, AI SEO works, with one limit you should know up front: nobody controls what ChatGPT says, so anyone who guarantees a placement is guessing. What you can change is the evidence AI reads. In the original GEO study, changes such as adding sources, quotations and statistics raised a page's visibility in generative engine answers by up to 40%. And the traffic that comes through tends to be worth more: Semrush measured the average AI-search visitor at 4.4 times the value of an organic visitor, based on conversion rate, in marketing and SEO topics.

I work with companies whose customers research before they buy. Most of them fit one of these:

• B2B SaaS and tech scale-ups, from Series A up
• e-commerce brands with restrained catalogs (30-100 products) or a long research phase before purchase
• distributors and wholesale networks
• high-end specialist businesses where buyers research first, such as automotive and luxury
• professional-services firms
• high-ticket brands, selling products or services

No, the AI visibility audit is free. It's a short audit I do around our first call: I run your buyers' questions through ChatGPT and Google AI Overviews and we go through what comes back. You only pay if we decide together to go ahead with a full strategy, and never before we've agreed on something.

Yes, I work with clients outside Europe: in the US, the UK, the UAE, Singapore and Australia, as well as the EU. The work runs remotely: calls, shared reports and written updates. Time zones don't scare me.

I do both: I advise and I implement. I've spent the past two years building websites and real AI integrations, and AI search is my specialization, so I know from the inside how these systems choose their sources. That means I decide what to tweak (site changes, structured data, content) and what tracking is needed to monitor everything, and it all gets built by the same person who planned it.

I measure AI visibility with a fixed set of buyer questions that I run every week (or on a custom schedule agreed with you) in ChatGPT, Google AI Overviews, Gemini and Perplexity. For each one I log whether your brand is named, where it appears in the answer, which sources are cited and which competitors show up instead. Then I add what your analytics can see: visits from chatgpt.com, perplexity.ai and similar sources, and the leads they bring. AI answers vary between runs, so I run each question more than once and follow the trend.